It’s no secret that Instagram has become a game changer for the business world. Businesses rely on this platform to attract new customers and engage their existing ones. However, can Instagram be helpful for a growing small businesses, that are still trying to reach out to new customers and increase their brand recognition? The answer is a big YES, as long as you do it right.
People buy from businesses they like and people like businesses that they feel they can trust. The stronger the relationship with your audience, the more likely they will trust in your business and become your customers. This is why Instagram is a perfect platform for marketing small business, especially restaurant business. Instagram helps you build trust by visually engaging your followers.
Instagram has the advantage that its users are checking in all day long, so there is never a bad time to post content. It also has huge number of daily visitors, more than 500 million users use the platform everyday.
With the right approach, you can reach new customers as well as strengthen the relationship your existing ones through curated visual experience that showcases your food and your brand to show what people could expect when visiting your restaurant. This will not just enhance your likability, but it will build trust. The number of people using Instagram to discover new restaurants have been increasing more and more.
The key success factors of leveraging Instagram to grow your restaurant business are post constantly, post consistently, use the right hashtags, and increase local visibility.
No, it's not to late!
Maybe you already have an account, but it’s not doing as well as you want or if you haven’t got a chance to jump on the trend. We are here to help. Let's get connected and discuss how we can help setting up your Instagram account and marketing strategy to bring in new customers and grow your business.