5 Creative Promotions to Drive Mother's Day Revenue
Mother’s Day is right around the corner and it’s the most popular holiday for family dining out. According to the National Restaurant Association, 32% moms say having a meal with their families is the gift they most want for Mother's Day.
1) Signature Mother's Day Drink
Create a special cocktail/mocktail that will be available for moms only during the Mother’s day weekend and give it as a complimentary for moms dining in at your restaurant. Who doesn’t need a drink or two, right?
2) Special Gift for Moms
Whether it’s a complimentary heart-shaped Mango with Sticky Rice, a complimentary glass of champaign, or a rose, moms would definitely appreciate that your restaurant took the extra step to make them happy.
3) Raffle off Prizes for Moms
Moms who dine in on Mother's Day get a chance to participate in a raffle. Lucky moms could win prizes like $100 restaurant’s gift card, a bottle of champaign, a gift basket, or a spa voucher.
4) Live Cartoon Family Portrait Drawing
Have an artist to draw live cartoon family portraits for families that make advanced reservation live in the restaurant. This will engage customers to start booking early and encourage them to share on social media.
5) Sampler Testing for Moms
Arrange a complimentary sampler plate consists of 4-5 popular dishes (or anything you want to promote) for moms. This is a great chance to get your customers to try your food and get them to come back and become regulars.
How to start?
It’s recommended that you start promoting Mother’s Day promotion 2-3 weeks in advance to build up the buzz and try to get reservations as soon as possible, especially on Facebook, Instagram, marketing email, and your website.
If this is your first time planning for Mother's Day promotion, no worries. We are here to help! Let's get connected and discuss how we can help setting up Mother's Day promotion and promote to drive advanced reservation and revenue.